I Have What I Need
One thing I feel needs to be said is this: it does not appear the advertising industry has our best interest in mind. Personally, I get very fatigued by this industry constantly telling me I need something, robbing me of the feeling that I have what I need already.
You may recognize the “I have what I need” feeling from little moments here and there. For example, if you have ever packed for a trip or prepared a presentation you may have felt the overwhelm of trying to gather what you’ll need, followed by the relief of realizing you’ve got everything together and feel all set. This moment of feeling we have what we need is easily overlooked due to its fleeting nature. I would like to suggest holding on to this feeling, it does not have to be so temporary. Being cognizant of this feeling everyday has the power to greatly contribute to our joy.
Presently, we are all exposed to an entire industry constantly returning us to that feeling of overwhelm. Staying with the “I have what I need” feeling requires a conscious effort. We must first realize this industry does not have our backs, and wants us to live in the feeling of overwhelm. Staying in overwhelm puts us on the path of regret due to buying things that don’t serve our needs, feeling tricked out of our hard earned money, and believing our value centers around our possessions. These feelings, among many others, distances us from joy.
We are all on different journeys and need different things to access the I have what I need feeling on our journeys. Not a single one of us needs the exact same things, and the advertising industry fails to mention this, Ever. My wish for the advertising industry, is it will hold our highest interest at heart, and help us live our journeys in the most fruitful way.
To me, the most fruitful use of the industry’s efforts is aiding us in our own knowing of what will serve us best on our life journeys. When I dream of what an advertising industry with our highest interest at heart might look like, I imagine advertising professionals are believe it best to be neutral in the information they state about a product It is not the place of these professionals to know our individual journeys the way we do. An elevated advertising industry values versatility and allows the consumer to decide if the product can assists them on their journey. This looks like commercials that are not trying to trick us, they are there to help us consider the many functions one product can serve and.
This mindset requires a kind of creativity the advertising industry may want to consider exploring more. It may seem radical, but lots of things serve different purposes for many people and claiming a product can only be used for what it was created for in the first place is wildly outdated. There are definitely a number of things that can be used for tasks outside of what they were originally created for, and an elevated advertising industry wants us to consider this. To exclude this information does us all a disservice.
An elevated advertising industry also seeks people of differing abilities to engage with the product and is up front about how a person needs to have a certain level of function to engage with a product. Currently, this information goes unsaid and is left to the consumer, making it feel like we have wasted our money on something that doesn’t work for us.
This is my wish for the advertising industry as a whole. My wish for us as individuals is to know ourselves well and be so protective of the “I have what I need” feeling, we no longer accept an industry that doesn’t have our best interest at heart.
